Meet Gabby!

I’m Gabby, a copywriter and storyteller with a background in equestrian sport. I’ve always been drawn to the way good words can inspire, educate, promote, and move people to act.

With a Bachelor of Arts in Professional Writing and Publishing, I specialise in creative non-fiction and feature writing, crafting work that is clear, considered, and grounded in real experience.

Alongside writing, I’m also an equestrian athlete and coach who has spent much of her life performing at national and international levels. Sport taught me how to prepare, pay attention, and deliver under pressure, skills that now shape how I approach storytelling, strategy, and execution.

I work as a copywriter, creating punchy, often humorous content that connects with people and supports real outcomes. I am a strong advocate for mental health and often draw on lived and shared experience to help values-driven organisations communicate with care, honesty, and impact.

Much of my work sits at the intersection of equestrian life, mental health advocacy, and rural Western Australia. That said, I enjoy exploring new topics and helping organisations clarify their message, build trust, and turn attention into meaningful engagement.

I am open to freelance and contract work. If any of this speaks to you, check out some of my work!